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Influencer Wellness Events
& Experiential Marketing
Mania Holic
Dates:
November - December 2025
Role:
End-to-End Strategy
Production & Execution
Brand Partnerships
Influencer Marketing
Tools:
Social Media: TikTok; Instagram
Canva
Adobe Illustrator
Microsoft Excel
Team:
Marketing
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Concept
• I developed and executed an influencer wellness event concept centered on inner-to-outer healing, positioning skincare as part of a holistic self-care routine for
both the body and the skin.
• After launching the first event with BODYBAR in the Bay Area, a Los Angeles studio reached out to replicate the concept, expanding it to a second market.
Execution (Solo-Led):
• Independently ideated the concept and led end-to-end execution:
â—‹ Including studio partnerships, influencer sourcing & contracting, international product coordination, merch design, decor, asset creation, photography, and on-
site production.
â—‹ Negotiated partnerships, managed logistics across teams in the U.S. and Korea, and executed each event start to finish.
Budget: $915.92 Total Spend Output: 66.7K Views & 2.8K Engagements
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Event 01: BODYBAR Pilates x Mania Holic Wellness Experience
Total Views: 54.7K Total Engagement: 4.3K
@kaylamzaa on tiktok & instagram
@fitishnat on tiktok & instagram
@lissyandthetoks on tiktok
Event 02: CORELAB LA x Mania Holic Wellness Experience
Total Views: 12K
@valortegaaa on tiktok & instagram
@kylee.cologgi on tiktok & instagram
@rejae_chanelle on tiktok & instagram
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@monsee.camposs on tiktok & instagram
@manuelacastrro on tiktok & instagram
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