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Kocostar x Boba Guys
Brand Partnership & Experiential Campaign
Dates:
November 2025 - March 2026
Role:
Partner Relationship Management
Social Media Marketing
Content Creation
Brand Marketing
Event Planninng
Tools:
Social Media: Instagram; TikTok
Modash
Adobe Premiere Pro
Adobe Photoshop
Canva
Team:
Marketing
Business Management
Overview
I initiated and led a cross-brand partnership between Kocostar & Boba Guys, conceptualizing and executing a fully integrated campaign that blended in-
store experience, influencer marketing, and digital storytelling.
Concept: Hydration Inside & Out
Connecting skincare with a physical beverage experience to create a multi-sensory brand moment.
Objectives
• Drive brand awareness and trial through experiential marketing
• Increase social engagement and influencer participation
• Translate offline activation into digital reach and earned media
• Position Kocostar alongside culturally relevant lifestyle brands
Campaign
The campaign introduced a limited-edition drink:
"Koconut Hydration Fresca" a crystal-clear yuzu + rose water beverage topped with a coconut glutathione cloud and gold shimmer.
The drink was inspired by our a.m. Sunday Collagen Glutathione Mask.
Creative Direction focused on:
• Visual cohesion between product & drink
• Lifestyle integration (skincare as an everyday ritual)
• Social - first design (highly shareable, aesthetic moments)
Execution
I managed the campaign end-to-end, including the following:
Partnership Development
• Initiated & secured collab with Boba Guys
• Aligned on concept, distribution, and marketing rollout
Creative Production
• Directed photoshoots & content creation
• Designed campaign assets (posters, cup sleeves, napkins, in-store visuals)
• Ensured cohesive branding across physical & digital touchpoints
Napkin & Cup Sleeve Final Designs
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Cup Sleeve Design Iterations
Napkin Design Iterations
Poster Final Designs
Window Cling Design
Back of In-Store Flyer
POS Signage
Customer Experience
Influencer Strategy
• Coordinated 200 PR boxes (150 influencers, 50 giveaways)
• Developed campaign messaging & hashtag: #HydrationInsideAndOut
• Managed outreach, coordinating shipping logistics, tracking, and content
performance
Ceated VIP influencer passes, enabling creators to redeem a complimentary drink in-store in addition to their PR package, bridging digital seeding with real-world brand experience.
Logistics & Operations
• Oversaw product distribution & team alignment across 15 store locations
• Coordinated tight timelines across vendors, printing, and shipping
• Managed pack-out through external agency and warehouse partners
Performance
• Influencer Content: 780k+ views
• Total Reach: 1.7M total impressions
• $213k+ AVE (earned media value)
• Influencer Posting Rate: 60% of seeded influencers posted
• Social Growth: Instagram following over doubled in 30 days
• Overwhelmingly positive public feedback
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