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Episode featuring Kali Uchis
Episode featuring Kali Uchis
Episode featuring Kali Uchis
Episode featuring Kali Uchis
AWGE Paris Fashion Week 2025
Roc Nation
Artist Marketing
Dates:
May - June 2025
Role:
Artist Marketing Intern
Social Media Marketing
Tools:
Microsoft Powerpoint
Tiktok
Instagram
Team:
Artist Marketing
Artist Management
Some Context
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In June 2025, I supported the strategic planning and execution of AWGE’s second Paris Fashion Week runway show.
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Working closely with the client, his creative team, and management, I helped shape how the show extended beyond the runway and functioned as a larger cultural and brand moment.
Role & Responsibilities
• My responsibilities included building investor-facing decks, managing
timelines, and spearheading partnership and activation outreach.
Ideation & Execution
• I contributed to the development of campaign concepts that were not
only visually compelling, but culturally and politically intentional.
• I pitched ideas spanning artist and cultural partnerships, post-show
pop-up activations, and community-centered initiatives, with an
emphasis on how each touchpoint reinforced the show’s overarching
narrative.
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Messaging & Narrrative Direction
​ • “American Sabotage” and Political Satire: The collection used fashion to critique American identity and institutional power, blending suiting, streetwear, and
charged iconography to create tension between authority and rebellion.​
• Satire and Social Commentary: Courthouse-inspired set design and exaggerated symbolism transformed the runway into a satirical critique of public scrutiny, the justice system, and celebrity culture.
• Ghetto Expressionism: The show elevated elements once deemed “ghetto” into luxury, using fashion to highlight how cultural expressions rooted in marginalized communities now shape high fashion and mainstream taste.
What I Learned
​ • Cultural Storytelling: This experience strengthened my ability to translate creative strategy into cultural commentary, using fashion as a platform for narrative,
critique, and impact.
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